February 2012
4 posts
3 tags
Nickelodeon Trade Ad From 1990
via: Fred Seibert
4 tags
Bravo: Thematic Links With Shows Lift Ad... →
4 tags
Syfy Igniters
Bravo has its Affluencers and Oxygen has Generation O. Now, to generate some early buzz before the 2012 upfront season begins, Syfy introduced its Igniters. Like Bravo and Oxygen viewers, Igniters are billed as super influential consumers with an emphasis placed on their desire to have all the latest products. It seems the collective greasy complexion of Science Fiction fans has cleared up...
2 tags
Facebook: You're the Product Being Sold
October 2011
1 post
3 tags
Bravo's Affluencer Magazine →
April 2011
1 post
4 tags
ION Upfront Ad
♫ It’s the most wonderful time of the year. Yup, it’s upfronts season and ION seems to have followed NBCU’s lead with posting upfront ads in the subway.
February 2011
1 post
4 tags
National Geographic Channel: A Decade in Review →
Nat Geo placed a long-form print ad in Ad Age to proclaim its steady growth over the past decade. The network is currently in 71 million homes and attracts a more upscale and male audience.
April 2010
1 post
5 tags
Generation O - Oxygen Network
It’s that time of year again: Upfront season. I actually watched an MTA employee put this poster for Oxygen’s Generation O up. Subway ads touting the buying power of their viewers has become a tradition for Oxygen (click here for Oxygen’s 2009 ad and here for 2008). Their goal and tagline remains the same: to plug their “Trender, Spender, Recommender” viewers as...
October 2009
2 posts
3 tags
We TV - I Do-ers
We TV’s upfront advertising just screams girl power. Their female audience are “optimistic and resilient.”
Bravo - Affluencers
September 2009
1 post
6 tags
The Future of Media is National Public Radio?
The above banner images mark NPR’s first-ever marketing campaign created to portray the brand as an interactive, innovative medium for advertisers. The campaign is meant to emphasize NPR’s penetrative reach as a cross-platform media outlet that extends beyond radio. The company released an iPhone application for its podcasts on August 15 and as noted by the second panel,...
August 2009
1 post
2 tags
Links to Network Upfront Pages
The 2009 Upfront ended in August. Because of the recession, major networks sold less commercial time than they normally do and are hoping to cash in on the scatter market. Below are a collection of upfront pages—some require login IDs that are usually given to ad agency representatives.
BBC America
Bravo
Oxygen
Univision
Spike TV (ID required)
History Channel (ended/ID required)
IFC...
July 2009
1 post
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June 2009
2 posts
The Audience Commodity
“What [advertisers] buy are the services of audiences with predictable specifications which pay attention in predictable numbers and at particular times to a particular means of communication [sic] in particular market areas. As collectivities these audiences are commodities. As commodities they are dealt with in markets by producers and buyers (the latter being advertisers). The audience...
Turning the "Bravo audience into a brand unto... →
via: The Advertising Research Foundation
May 2009
15 posts
“We are in the midst of one of the biggest economy crisis in the history of this...”
– Indienomics.com
"The Product Is You is an occasional Murketing... →
2009 Upfront Subway Posters
Above are Oxygen and Bravo’s subway ads for the 2009 upfronts. These pictures were taken at the 49th station along the R line, which makes sense for the location since Media:Edge and MediaVest offices are nearby. However, last year, similar Bravo and Oxygen upfront ads were plastered all over New York City. These two pictures (click HERE and HERE) were taken in Forest Hills, Queens....
Networks want to convince advertisers that they... →
IFC & Sundance Channel - Indienomics
The economy was a common theme during the 2009 upfront with networks suggesting ways advertisers could spend their ad dollars more efficiently. IFC and Sundance Channel coined the term “Indienomics,” which they define as, “The new branch of knowledge concerned with reaching consumers in a more effective way. Developed as a reaction to conventional marketing and the chaos of...
History Channel - Type H
A lot of networks have come up with catchy names to help sell their audience-for Bravo, it’s “Affluencers;” and for Oxygen, it’s “Generation O.” History Channel, in association with it’s parent company A&E Television Networks, has labeled its audience “Type H.” The ill-conceived name makes me think of Preparation H, but that’s...
BBC America
The above banners appeared on the New York Times website. BBC America touts the $73,000 medium income of its audience. While the animated banner ad mostly consists of text, the loop ends with the image of a hand holding a black credit card. The card is labeled “platinum” to textually emphasize the strong buying power of BBC America’s audience. The color of the credit...
ABC - Brand Buyers
ABC, a major broadcast network, does not cater to a niche audience and highlights its wide reach. The network categorizes its audience as “Brand Buyers,” which is a rather general term and doesn’t appeal to any one specific type of advertisers. ABC’s intent is probably to draw interest from marketers of all types of consumer goods. It’s interesting that ABC...
Upfront Ads Hit the Subways
In his first “The Product is You” post, which centered on Bravo’s Affluencer campaign, Rob Walker states, “advertising trade publications are full of quotes from media and ad executives saying that, yes, today’s consumer is savvy, sophisticated, hard to sell to, and really must be viewed, considered, and treated with respect. But ads like [Bravo’s] tell a somewhat...
Bravo's "Affluencers" is a portmanteau used to... →
An Analysis of Univision's Upfront Page
First and forth most, Univision’s ad sales website frames the current floundering economic climate as an opportunity for advertisers to reach the Hispanic market. The website contains a video in which JCPenney’s CMO describes his company’s long-term strategy and refers to the Hispanic population as “the new middle-class.” An AT&T representative emphasizes that...
This banner ad was included in Ad Age emails and link to AMC’s upfront website that opens with a montage about storytelling. AMC aims to communicate to advertisers that it is the “best place to tell their stories.” Thanks to the critically acclaimed Mad Men, AMC has effectively integrated brands into its programming. It’s no secret that as DVR penetration increases,...
