ABC, a major broadcast network, does not cater to a niche audience and highlights its wide reach.  The network categorizes its audience as “Brand Buyers,” which is a rather general term and doesn’t appeal to any one specific type of advertisers.  ABC’s intent is probably to draw interest from marketers of all types of consumer goods.  It’s interesting that ABC noted its viewers watch commercials.  This is perhaps a subtle reminder that it is a broadcast network and some of it viewers do not have cable/DVR service and are not able to fast-forward through ads.