The above banners appeared on the New York Times website. BBC America touts the $73,000 medium income of its audience. While the animated banner ad mostly consists of text, the loop ends with the image of a hand holding a black credit card. The card is labeled “platinum” to textually emphasize the strong buying power of BBC America’s audience. The color of the credit card is another indication that BBC’s audience is wealthy. Although the card is not labeled as an American Express Centurion Card, in popular culture, a black credit card has come to symbolize prestige, luxury and wealth.
