A lot of networks have come up with catchy names to help sell their audience-for Bravo, it’s “Affluencers;” and for Oxygen, it’s “Generation O.”  History Channel, in association with it’s parent company A&E Television Networks, has labeled its audience “Type H.”  The ill-conceived name makes me think of Preparation H, but that’s beside the point.  In 2009, History dropped the “channel” from it’s name and focused on promoting it mostly male audience (70%) to advertisers.  The network identified four variations of Type H men, represented in the above banner ads.